Content Marketing – when done right – can bring your startup huge numbers of people interested and attentive to what you have to offer. This week, in Part 2, Bob and Patrick talk about the specifics of how to get started, what to do if you really don’t like writing, and other tactical approaches.

• Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
• Traction: How Any Startup Can Achieve Explosive Customer Growth

Content Marketing – when done right – can bring your startup huge numbers of people interested and attentive to what you have to offer. This week, in Part 1, Bob and Patrick talk about the ins and outs of exactly what is content marketing, how do you as a self-funded startup make content marketing work, and some of the pitfalls to avoid.

• Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
• Traction: How Any Startup Can Achieve Explosive Customer Growth

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If you missed our episode the first time, Bob and Patrick speak with Josh Linkner – founder, VC, and author of Disciplined Dreaming - about creativity. You CAN learn to be creative! 

If you're interested in becoming creative, be sure to take a look at Josh Linkner’s site.